Week 7 -Group Behavior & Team at Work (1)

Week 7: Group Behavior & Team at Work

Case Study: “Why don’t teams work like they’re supposed to?”

Based on Tuckman model of team development, every team goes through five stages of team development namely: forming, storming, norming, performing and adjourning. Forming occurs when the team first meets each other. During storming stage, the team begins to work together. During this stage members compete for status as well as recognition of their ideas. At the norming stage the team starts to effectively work together. The team begins to perform effectively at higher levels at the performing stage. On the last stage, adjourning, the team member leave the team and move to different directions (Shang & Seddon, 2002). Lack of essential resources such as dynamic capabilities, access, and skills to develop any tangible output from the team will play as a major setback in the implementation.

There is need to formulate good team development strategy in order to formulate successful knowledge sharing and disseminating tools. Mittal et al. (2010), bulkpostulates that there are two primary knowledge management strategies namely; codification and personalization. The codification strategy encapsulates the people-to-document approach where databases and intranets are loaded with the best practices, how-to-do guides and case studies intended to aid people in the daily work and information management. On the other hand, personalization makes use of a people-to-people strategy. This approach links up people to other people in a bid to grow networks and communities of management practices and emphasis is placed on information-knowledge sharing.