Strategic Management a

Strategic Management

Student’s Name

Institutional Affiliation

Strategic Management

Introduction

Apple Inc. is an American communication company that has its headquarters in California. The company has different branches all over the world, as well as works to relate with the growth of communication in the community. The company offers a series of services that help in identifying the creation of a much better aim towards the technology world. The company offers a series of services that ensure they enhance the communication world. The company deals in consumer electronics, online services, computer hardware products, computer software and different smart devices within the community. The company has produced well reputed products such as iPad, iPod and the personal computers as well as the iPhone and smart watches. The organization also delves into the development of software that could be used for different functions. The production of software to be used on their computers as well as the smart phones makes the company to have a great technological presence in the community.

Apple has an estimated 499 stores in different countries all over the world. The company also has an average of 123,000 employees who work to ensure that they keep their performance in the best level possible. On the other hand, the company has a great reputation as the most profitable information technology company in the world. This makes the organization to have a great grasp on the community to a level where they are listed among the fortune 500 companies. The use of their market segments makes a much better determination of the technological orientation in the community. Apple also has a greatly outstanding revenue that makes the organization to be valued at an amount over $1 trillion dollars. Therefore, Apple is an instrumental organization in the information technology segment of the community.

Business Level Strategy

The business level strategy that the company utilizes has been instructional in the foundation of a much better approach to carrying out activities all through the community. The utilization of an avenue to ensure that they can conduct their business in a level plane helps to devise the greater integration factors for the company within the community. Therefore, Apple Inc. utilizes differentiation and functionality as their major business level strategies.

The differentiation that the company uses helps to ensure they can conduct their activities in a better way. This has been done through expanding their stores and also coming up with different products that supplement one another. Since the Apple devices are not third party configured, the consumers have to look for products from the same company. This kind of differentiation has made the company to have a way to handle its activities in a more beneficial scheme that determines the values which they bring in place.

The company has a third party sales service that helps to ensure that they distribute their products to reach the consumers as much as possible. The use of this contingency makes the company to have a way to deal with their growth in the community. On the other hand, when the company gets to be included in after sales and before sales activities, they indulge their consumers to a better level (Hitt et al. 2013). The satisfaction which consumers get from the services of the company have served as a great strategy to introduce how consumer centric their services are. This is an approach that makes the company to have a greater acceptance within the masses.

Innovation and vertical integration are also steps that the company uses to ensure they stay ahead of the competition. The use of these strategies have made the company have a well functional research and development department that researches into the key activities to be carried out, and then introduces them to the market. The innovative designs of the products by the company, and their synchronization to work well with one another, makes the company amass a greater market share. The innovation of the company sets it apart from the competition in a way that increases the acceptance which they have within the market segments. On the other hand, the company works with vertical integration to ensure that they explore great quality and designs of the products that they use. The vertical integration puts much skill to work when it comes to building all of their devices. Each devise stands out in the market segments and they attract great competitive advantages for the company.

The company also works towards providing the consumers with certain software they need in the devices which they purchase. The use of this single source model makes sure that the company keeps their consumers to their high quality products that come out as a better avenue to carry out activities in the market (Meyer et al. 2017). Consumers get attracted to the high quality products by the company as well as ensure they are relatable in a series of ways. These measures make the company to work in a beneficial system which enhances the growth of the company. Therefore, the single source of different software that the company needs makes it necessary to come up with beneficial systems that increase their competitive advantage.

The business level strategy of the company is centered on how it carries out its activities and the positioning within the community. The company works hard to achieve these values which in turn aid in the accrual of a long term business reputation. The Apple business level strategy therefore works in a great way to assist the company penetrate markets in ways that are required. Functionality of the company therefore helps to bring out a greater benefit for the consumers and the corporation as well.

Corporate Level Strategy

The corporate strategies that apple applies have been instrumental in devising better avenues to function with the changing trends in the industry. The information technology industry is a fast changing industry that aids the growth of certain steps that help in bringing into a keen counsel the initiatives for the company to move forward. Some of the corporate level strategies that are applied in Apple Inc. are age old as they have been applied ever since the inception of the company (Hill et al. 2014). The strategies work to the liking of the company hence the creation of a platform where the company can construct the generation of a better appeal for their systems. Hence, the application of these corporate level strategies have worked to the ebefit of the company as well as enhanced the overall acceptance of Apple within the communities. Their expansions have also been aided by these strategies that put them to the face of the society where they can carry out their activities in a much better model.

Alliances have been a great strategy that Apple uses to attract the consumers to their services. The alliances that the company gets into is with third party companies that could ensure the distribution of their products and services. The company works in a great way to ensure the attraction of better and much more effective services (Meyer et al. 2017). On the other hand, the alliances have made the company to reach out to a larger number of consumers within the community. The application of these steps therefore aid in making Apple a better company.

Apple Company also uses the strategy of having an interactive management with their employees. The company has a training station where new employees are informed on how they are expected to work with the consumers. The use of this strategy has made the company to have effective employee relations that increase the attractiveness of the company to the clients. The services of the company have also been taken to levels where they can handle the growth initiatives that they are started on. These steps make the company to bring out quality products as each employee understands whatever is needed from them and what steps they are to take to get there.

The corporate level strategy seeks to enhance the company internal performance and appeal to the consumers. The use of these corporate level strategies have made the company to come up with a proper development of value in the long term. Apple Company targets the creation of quality products that appeal to specific market niches in the society. The alliances help with distribution and marketing of the apple products worldwide. Therefore, these steps make the company to have a better system of functioning within the corporate levels.

Competitive Environment

Apple Company is a distinct organization in the information technology industry. This is due to the approach that they use in handling customers and their premium orientation in the community. Since the company comes out as a premium organization it appeals to most consumers due to the value that is brought to it. Apple uses the appeal to quality as a great tool and this has made it to have a market leadership (Hitt et al. 2013). The flexibility of the company to use different distributors and sales organizations have also enhanced whatever ways they appeal to the general segments of the consumers. The competitive advantage of the company gives it a lead above the rest and it makes it have to innovate more to stay in the leadership position within the global market.

Market Cycles

Apple enjoys a slow cycle in the information technology segment. The products fo the company are well appreciated and this helps with bringing up better ideals to rely on in the society. With each of the products having an improvement for the community to utilize, Apple has gone to the level where they expand their services to all of the old products due to the longevity that they have in the consumer markets. Some of the consumers who cannot purchase the new products get to buy the previous versions that can help them with their daily functions. These steps make the company to have a great privilege in the community to enhance the functionality of their systems.

In conclusion, Apple Company has a great approach to carrying out its activities. The inclusion of strategies that entice consumers to conduct their activities in a much better system creates a proper attention to value in the company. On the other hand, the organization has a system where it correlates with diverse values that make up its cycle a success. The corporate level and business level strategies as highlighted work towards the favor of the company and give it a leverage in the market. Therefore, the organization is a properly functional company that relates to the growth of the information technology sector.

References

Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.

Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic management: Concepts and cases: Competiveness and globalization (10th ed.). Mason, OH: South-Western Cengage Learning.

Meyer, G. D., Neck, H. M., & Meeks, M. D. (2017). The entrepreneurship‐strategic management interface. Strategic entrepreneurship: Creating a new mindset, 17-44.